Visual identity for freight industry software
We have recently been taken on by multi-modal software providers, MultiFreight, to devise a suite of visual and written creative messages for use across social media.
MultiFreight provide software to the logistics industry, making sense of the complex processes involved in moving freight around the globe. The software ultimately simplifies the many tasks involved in shipping, be it road freight, warehousing, customs clearance or any other task.
We have been appointed to create a visual identity for the MultiFreight social media presence as well as messaging to focus on a number of key benefits;
- Reduction of double-keying
- The ability of the software to simply handle customs clearance processes (especially to companies that could be new to these processes after Brexit)
- The potential time-saving benefits of the software
- The broad reporting capabilities of the software, offering unparalleled insights
As you might imagine, global logistics is a complicated business. Our aim was to get across the huge number of functions and benefits the software provides through messaging that was visually appealing and easy to understand.
We have used isometric illustrations, allowing us to create stylised scenes which convey the message with few words. This is coupled with copy that can drill down into more detail using with industry specific language.
You can follow MultiFreight on Facebook and LinkedIn where you’ll see the work we’ve completed so far. The campaign has proven successful with engagement steadily increasing on both platforms. It’s been an interesting assignment and one we were able to understand relatively quickly thanks to the work for our client Grange Shipping who are freight forwarders themselves and happen to use the software in question.
We look forward to working on future campaigns with MultiFreight and have some new incentives on the horizon.
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