It’s not every day that a potential client airily tells you that they’re particularly interested in high explosives, dangerous goods and military movements. We had to admit that we had no experience in Grange Shipping’s more exotic specialities, but we’ve learned as we’ve gone along.
Grange was established in 1979 in Felixstowe, which has become one of Europe’s most successful ports. It’s not exactly on the agency’s doorstep and so we were particularly gratified when they appointed us.
Their original business was in the shipping of frozen goods, and they have since go on to handle many specialised and sometimes problematic areas of the shipping industry.
Their sector is fiercely competitive, and they were looking for a marketing partner who could bring a fresh perspective to their business, thereby differentiating them from the crowd.
It may not sound as dramatic as transporting high explosives, but bringing to bear imagination and ingenuity to established brands is our speciality – and Grange seem to have detected in our work something of the same adventurous spirit that characterised their own.
Firstly, we set about revising their brand identity – usually the quickest way of indicating change and originality in a crowded marketplace.
Then we helped them to develop a strategy involving the communication of incentive programmes, mostly through closely targeted emails.
We have since turned our creative attention to a wide range of printed materials that communicate their offerings with what we like to call ‘down-to-earth sophistication’ – in other words, stating vital information clearly and succinctly within the context of smart, attractive design.
Grange Shipping is a great client, all the more valuable to us because they represent a foothold in a sector completely new to us.
Tools & platforms used
- Adobe CC
- Social Networks
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