Elglaze is something of a phenomenon in the glazing industry. For one thing, they’ve been in business since 1983, which implies that their management is as robust and resilient as their products. In fact, their trade association recently awarded them the Platinum Certificate of Excellence in recognition of their ‘achieving and maintaining an impeccable trading record’.
Based in Earith near Cambridge, their philosophy remains as it was at their inception: to produce high-quality products at realistic prices. They’ve carried this approach through all of the economic vicissitudes of the last four decades and, even more impressively, ridden the wave of transformational, technological change from aluminium to plastics and back again.
We’ve worked with Elglaze since 2005, so we know their business in great depth and detail – extremely unusual in the world of marketing communications. Originally, we provided web design and general creative input for their marketing. But over the years we’ve developed a much more holistic vision for their activities – for instance, helping them to create a complete strategic approach that unites all aspects of their advertising and marketing, crafting successive campaigns, reworking their brand identity so that it works across every conceivable platform and format, and aligning their brand with their incentive programmes.
Working in partnership with Elglaze is a rare pleasure, but it certainly keeps us on our toes. The glazing business is a fast-moving and competitive one.
When the company was formed, they concentrated almost exclusively upon windows. Now they produce doors, conservatories, porches, carports, cladding and a myriad of associated products. Extending their brand and its associated values to embrace such a wide portfolio has required imagination and creative expertise of a high standard, and we’re proud to say that we have consistently risen to the new challenges as they have emerged.
Our long association with Elglaze is part of the bedrock of our business. The results, we hope, speak for themselves.
Tools & platforms used
- Adobe CC
- Social Networks
A fully fledged marketing arm
If you are looking for a well versed multi-skilled team to support your marketing communication needs then please get in contact.