The pleasure of serving a long-term client is in watching a business flourish along with the vision and confidence of its proprietors. Dudley was a property developer, then founded its own construction arm. They build distinctive dwellings with pride and craftsmanship and we try to build those qualities into the visual marketing, brand identity and digital work we create for them.
We were engaged early on in the life of Dudley Developments to create a visual identity for the company. This led to the creation of printed collateral – press advertising, business cards, letterheads and website design and development.
The website has had two iterations, the most recent of which required a clean, modern design to visually complement the contemporary architectural style of the properties Dudley Developments create. Key to the functionality of the site was for it to be easily maintained by the clients themselves.
Taking cues from architectural trends, we created a timeless brand identity with simple colours and clean lines that gives the brand a high-end feel in keeping with the properties of the company portfolio.
The current website offers a visually compelling and uncluttered canvas which allows the properties themselves to shine. Built on the WordPress CMS, we created a custom theme which allows for the proper organisation of developments and properties through the use of custom post types. We leveraged Advanced Custom Fields to allow for the addition of deeper detail about each development, including floor plans, specs, apartment details and much more.
The resulting website offers all the information a user could need, but only when they need it. The use of full-screen images allows the properties to shine when coupled with the palette of muted tones and clean typography.
Tools & platforms used
- Adobe CC
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