No one gets rich by making hand-crafted sports cars with a price tag in the region of £1m. Instead, they’re driven by an obsession that’s close to love – a need to create perfection, to combine form and function in something as beautiful as it is heart-stoppingly powerful.
When we first met with the Arash Motor Company their inspiration communicated itself to us. And while we knew that we, also, wouldn’t get rich by advertising their incredible cars, we were determined to capture the vision of their engineers – the exhilaration, the innovation, the mechanical refinement – and to communicate it beautifully and powerfully to a highly discerning audience.
With the Geneva motor show coming up, we were tasked with creating a clean, modern website to coincide with the launch of the AF10 at the show. The AF10 is a high end supercar with some ridiculous stats and Arash wanted a clean canvas on which to showcase the attributes of this model and the others in the collection.
We artworked then developed a site with a minimal aesthetic. Coupled with subtle animations to add movement, the site allows the design of the cars and the impressive stats to standout. Built on the WordPress CMS, we custom developed the theme from scratch allowing us to minimise reliance on third-party plugins and making for a much cleaner codebase. This resulted in a fast, great looking website fit for a supercar!
Tools & platforms used
- Adobe CC
- Social Networks
From supercars to chocolate bars…
We love working with new clients, whatever the industry. If you have a project in mind, why not talk it through with us?