Every year we get invited to judge work and present an award at Anglia Ruskin University Cambridge, BA (Hons.) Graphic Designers at Cambridge School of Art which is, of course, quite an honour. Not only do we get to catch up with some of our fellow agency folk, but we also have the opportunity review the work in advance in a private viewing with course leaders Tina Burton, Nicholas Jeeves and Jon Melton for a firsthand heads up on each final project.
We present the BAAM Award for Industry – for the work that best represents an understanding of real-world client vs agency expectations. We look for projects that clearly illustrate a strategic approach to deliverables well presented across multiple disciplines. And every year we are never disappointed. As one can imagine the output can vary, quite considerably across the breadth of those wonderful young creative minds but the calibre of work is consistently high, so high in fact that we often struggle to conclude a winner.
This year we placed a little emphasis on teamwork, the ability to be able to work harmoniously with other creatively strong-minded peers to collectively output a suite of work that fulfils the brief. This again simulates real-world expectation that both agency employers and clients alike rate quite high during the selection process, an attractive proposition combination that we feel is an essential trait to master.
This year we raised a glass and presented the winning certificate to celebrate the stunning work of Nish Valluri and Alex Pantela, whose consideration of commercial requirements and expectations met the highest professional standards at this level. Nish and Alex won the award for their incredibly extensive and jaw-dropping brand identity work titled Unfold for the Cambridge School of Art Degree Show 2019.