We were once asked if we could produce some posters for a well-known tool brand. Sure, we said. But why posters, specifically? Because, they replied, the brand leader has just launched a poster campaign! A classic instance of the execution cart leading the strategy horse.
Fortunately, we talked them out of a suicidal head-to-head with a wealthier competitor. Instead, we devised a loyalty scheme for stockists which made our client the darling of the industry.
So: First we work out what needs to be achieved, then we take a good look at the marketplace. Only when we’ve identified a gap in the competitive landscape do we start proposing media, let alone coming up with creative ideas.
Show supporting services
No two marketing issues are the same, and neither are the responses they suggest. So our work requires us to be versatile – open-minded and multi-disciplined.
Once we’ve got to the strategic heart of a problem, we apply our knowledge of communications – web design, print, promotional schemes, direct mail, social media, advertising, and so on.
Our particular specialism is the ability to stitch all recommended campaign facets together, delivered in a timely fashion with our own trusted internal resource and our good friends and colleagues in the industry who are always eager to work with us.